Tvidi.ru the Russian equivalent version of Tweegee.com kids portal, signed a few days ago a large promotion contract with the Walt Disney Media Corporation, about branding their upcoming movie Alice in Wonderland in the portal.
(Tvidi Navigation Bar)The branding of the movie (Due to come out at the 4th of March) will run on the portal during all its screening period in Russia. And it will take place at all the major features of the portal such as the home page banner, related articles, crazy messages system. In addition branded E-mails will be sent to all the users on the portal.
The branding campaign has enormous success at the portal, especially in the crazy messages feature where kids sent over 25,000 Alice in Wonderland crazy messages in the first three days of his launch.
The branding campaign has enormous success at the portal, especially in the crazy messages feature where kids sent over 25,000 Alice in Wonderland crazy messages in the first three days of his launch.
(Alice - Crazy Messages)
Tvidi.Ru was launched at Russia at February 2009 and already populated with over half a million registered user with a number of 650,000 unique users every month. The site is the number one site for kids in Russia.
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